“When people hear Mini and Kind I want them to think of a free childhood; summer days spent leaping through fields of wild flowers, slay rides and cozy stories read by a crackling fire! I want people to think about our minis as a generation that will believe love is greater than everything.”
I recently had the opportunity to chat with Brianna who is a co-founder of Mini and Kind. Her focus on creating a boutique filled with ethically sourced and beautiful clothing is inspiring. When you meet Brianna you can tell right away that she’s a creative. She has a unique, easy-going style and she radiates a warm energy. It’s easy to feel her passion for the business she is building and I am so excited to be able to share her little shop with you!
Q: How did Mini and Kind come to be?
It was a long time evolving really, but long story short it started with the desire to do two things: work and stay home with my daughter, Zoe. I’ve always loved fashion, but dressing babies is even more fun! After Zoe came along, I was discovering so many brands that were beyond gorgeous and courageous in their ambition to create ethical fashion. I fell in love. As I ordered clothes from all over, I kept thinking how amazing it would be to gather all these amazing brands into one shop! I was looking to create a career that would give me the freedom I desired personally and make a positive impact in the world at the same time.
Q: Can you give us a little backstory on the name?
Our name came after a few doors closed, but it was meant to be! I love it not only because it is our business name, but I also think of it as a statement about our next generation, mini and kind.
Q: I love that a portion of your proceeds go to the organization, Not For Sale. Is ethical fashion something you have always been passionate about?
Thank you, it is an amazing organization! I have always been passionate about ethical fashion, I feel like it is a process of changing habits and gaining understanding. Years ago, I watched a few documentaries (a great one is The True Cost) that really shook me up and planted the seed. Lately, I have been shopping small and buying consignment if I feel concerned and don’t know who made the clothes. I learned about Not For Sale from a friend a few years back and I knew I wanted to be apart of what they were doing. Not For Sale is an international nonprofit organization based out of San Francisco, California. They work all over the world to protect people and the communities they live in from being exploited and from modern day slavery. Those at risk of exploitation (often children) and survivors of trafficking are provided healthcare, shelter and legal services. Not For Sale also provides education, jobs and life-skill training to these people. They work with local companies and organizations in the communities to provide long term job opportunities for those at risk and for people who have survived trafficking.
Q: Do you have a favourite item in the shop right now? I can only imagine how hard it is to choose!
It is so hard to choose! Miou Kids’ alpaca wool lutin overalls may be the sweetest thing I have ever seen, I just love them. However, my daughter literally lives in Gray Label’s organic cotton salopette, it is so soft! Both items can be layered or worn individually and I love having that option!
Q: What inspires you creatively? When you look through your items it’s clear that they have been curated with a lot of love. Is there anyone or anything that has influenced your style?
Wow, thank you! Four years ago, my husband Bobby and I lived in an apartment across from a school in the 16eme Arrondissement in Paris for four months. The neighbourhood was stunning and the children in it were all dressed so particularly, I loved it! I also saw Grace Coddington there during the Paris Fashion week and all of her work inspires me!
Paris has been said to be a moveable feast (Ernest Hemingway inspires me too!) and it is, I find myself remembering different parts of it and relishing in those moments.
“If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life it stays with you, for Paris is a moveable feast.”
As a teenager, I remember reading Vogue and seeing a Vera Wang add that I still remember vividly. Picture a hazy desert with sparse cacti, gauzy gowns flowing out of a lavender coloured convertible as it sped across the image. It was a pastel dream and it gave me such a feeling of bliss!
I also draw inspiration from my own childhood. I am blessed to say that I had one of those exceptionally great childhoods. I had three siblings and we were free to explore our backyards and the forests that surrounded them. We built tree forts, watched worms come out of the ground in the rain and picked wildflowers. We ran barefoot through the mud and had stories read to us by the crackling fire. Our childhood was carefree and I often draw from those sensory memories that I am left with today.
Q: Tell us what a typical day at home for you is like?
We are so laid back, we enjoy coffee and slow mornings. My husband plays guitar and our daughter joins in, it is so sweet! Sadly, I am not musical at all but I join in once the twirling around the room commences! Lately, we have been loving going for family dinner dates at “happy hour”. It’s the perfect time- inexpensive appies, red wine or sangria and we are home in time to unwind and get Zoe into bed!
Q: Other than Mini and Kind, what are your passions?
I love to run, my favourite race was the Lululemon half marathon in Vancouver, it was relaxed and so much fun! Travelling is something I have always felt the need to do, I love what it adds to my life. I came across the word, Fernweh, and found out that it means a homesickness for places you have never been and that is so true for me. So far, we have been very lucky that Zoe is a great traveller. She loves airplanes, so that really helps!
I am a creative, I tend to paint my own pictures to hang on my walls and make my own round jute rugs- whether they turn out or not is another story! My mom and I designed Zoe’s baby quilt together, which is such a special project to me. I love art and take Zoe to every museum I can find, I think the dinosaur museum has been her favourite so far!
I am so honoured to be able to share a part of Brianna and Mini and Kind’s story with you all. I have no doubt that you can feel her passion for living an authentic and beautiful life. One of my favourite things that she said to me when we talked was that all clothes are play clothes. How true is that?! When you purchase ethically made clothing you purchase quality clothing and the minute you unbox your items you can tell. We have a few pieces from Mini and Kind now and they are better, softer and cuter than I ever could have imagined. Don’t even get me started on how adorable all the animals from Hazel Village are! Head over to her shop and be sure to tag both @miniandkind and @northernwildwoodblog on Instagram so we can see your adorable minis. Keep shopping small friends!
You can connect with Brianna through various social media channels and of course her website: